Whether you’re presenting to a remote audience through a video conference, creating online content for your social media channels, or appearing in a corporate video, your camera presence can make or break your message.

When people are watching a video or a live stream, they are more likely to be distracted by other things happening around them. This means that you need to work harder to capture and maintain their attention. Strong camera presence can help you do this by engaging viewers with eye contact, facial expressions, and body language that translate well on screen.

Nonverbal cues are more important than ever: When you’re speaking to someone in person, your body language and facial expressions can help convey your message and establish rapport. The same is true on camera, but the stakes are higher. With limited physical contact, nonverbal cues are often the only way to connect with your audience and make an impact.

Authenticity matters: In today’s world, people are looking for authenticity and transparency from their leaders and public figures. They want to feel like they’re getting a real, unfiltered view of the person behind the camera. Your camera presence can help you convey that authenticity by being genuine and relatable in your delivery.

“In today’s world, where digital communication is the norm, camera presence is critical for leaders. It’s not enough to have good ideas; you need to be able to convey them effectively on screen.” – Susan Cain, Author and Speaker

Your online presence is your brand: In the digital age, your online presence is often the first impression people have of you. Your camera presence plays a critical role in shaping that impression, as it helps you convey your personality, values, and expertise to your audience.

In a study by the University of Cambridge, researchers found that people who were able to convey authenticity and emotional expressiveness in their video presentations were perceived as more trustworthy and credible by their audience.

-Anders Brogaard/Coach